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Ruby Sackey - A fulcrum holding Starr Sales
Source: Tongagh.com   |   November 04, 2016   |  567 Views

Very bubbly, with positive energy, a force to reckon with when it comes to securing bumper deals for Starr FM, Ruby Sackey has been a sales executive par excellence.

She was caught up in an interview to dig into her life and how she puts on smile despite the challenges.

DESCRIBE YOURSELF? 
Well, I would say Ruby is a very bubbly woman, who loves to have much fun as well as work hard to achieve her dreams too. I would say Ruby is a positive energy person who has a way of getting things going for her. To add to that, I am a woman of many parts. With a big heart. I believe in my Maker, because He guides me in all aspects of my life and He is my protector.

I am from a family of six, and I happen to be the last child of my parents, my family is very religious and close knitted at that too, and my family means the world to me. My family defines the meaning of love, care, fun, hard work and fashion.
 

HOW WAS GROWING UP LIKE? 
Growing up was so much fun. I had all the basic stuff a girl would wish for at that age and more. I am the last of my siblings. So you can say I was pampered by both mum and dad, but particularly my dad, actually I am still enjoying that though. My dad and mum call me like five times before close of work.

HOW WAS LIFE LIKE IN SHS AND THE UNIVERSITY? 
Senior High School was exciting. I had the opportunity of schooling in the best secondary school in Ghana - Achimota School. I was very tiny by then, but I was everywhere …as in everywhere, when it was time for awards, entertainment…games, dance, swimming etc. (gal’s squad leader) You will surely find Ruby Sackey.

At university, I would say, I was very much matured when I entered Methodist University College. It wasn’t easy from the beginning combining school and work at the same time, but during my third year it all began to make sense, and everything fell into place, I was a very noticeable person on campus, I think it was just my nature, I can never be hidden or my star sign - a very proud Leo.

HAVE YOU ALWAYS WANTED TO BE A SALES EXECUTIVE? 
Nope, actually I never thought I would find myself doing sales. I read HR at the university. Sales was entirely new to me. It took only one person who figured me out and said I could sell because of my attitude and rapport so I should give it a try. And that is my CEO, Bola Ray. And here I am today. I am a very happy woman because I found a job I love.

TAKE US THROUGH THE ROLE OF A SALES EXECUTIVE? 
As I said previously, I love what I am doing so it comes effortless. Being a sales executive entails a lot, first of all, you need to have that calling and you need to have passion for it too, one ought to be confident, smart, think ahead, intelligent, well mannered, affable, product knowledge, and rejection shouldn’t be an obstacle as a sales executive. It’s real fun to be a sales executive, actually it’s a dream I never had but with God on my side it has come to pass.

HOW DID YOU GET TO EIB 
It was my CEO Nathan Kwabena Adisi (Bola Ray) who gave me the opportunity, and I would forever be grateful to him, I was working with Fidelity Bank, before I joined the EIB family.

HOW IS A TYPICAL DAY LIKE FOR YOU? 
I get to work at 8:30am, check mails, fill out my itinerary sheet, then step out to work, a sales executive does not need to stay in the office because the business is out there, not in the office, so I am mostly out during the day, as in meetings and prospecting and returns to fill in the report of the day then I am out.

ANY CHALLENGES? 
I would say challenges are part of our day-to-day activities as a sales executive, but I would say I have two major challenges. For me it is rejection or disappointment. When you have done it all and you know you are about to close a huge deal then out of the blue it doesn’t happen.

The other challenge which I always turn it to my advantage is, advances from male clients, that is why I said it from the beginning that one needs to be smart to be a professional sales executive in as much as one might not want to talk about it, it happens all the time, but with God and professionalism all things are possible.

WHAT SETS YOU APART FROM OTHERS? 
Ruby is very affable and bubbly, it’s my attitude towards people, I treat everyone differently and with much respect, but most importantly I laugh and make jokes a lot, I don’t take myself so serious. Ruby is always dressed up and smiling and I love fashion too, I think with all these, it separates me from the others.
 

Ruby and her family

HOW WAS IT LIKE BACK THEN AT FIDELITY BANK? 
Fidelity Bank was a place I stumbled upon, back then, I knew banking wasn’t my thing. But then I was giving it a try, I would say it wasn’t “Ruby” at the bank, it was very strenuous and it was a routine, so at a point it became very boring for me. I remember when I broke the news to my bosses that I was leaving the bank, trust me, they were very happy for me, because as I told them where I was leaving to, they were both like we know you would excel there, because you looked trapped in here. It sounded funny but it was so true. I believe work is supposed to be fun and enjoyed, that is when you can achieve your set goals and give it your all.

WHERE DO YOU DRAW YOUR INSPIRATION FROM? 
Trust me from my Creator, because he says with Him I can do all things, if I only believe. So the sky wouldn’t be my limit.

WHO IS YOUR ROLE MODEL AND WHY 
A very difficult one, but I would say my role model is a man…lol he is no other person than Bola Ray I have known Bola for over a decade and I admire his achievements and his ability to recognise raw talent when he sees it. I am a living testimony of that. And with all his achievements, he still remains the same old Bola Ray that I have known. He has a good heart.

HAVE YOU EVER FELT LIKE GIVING UP? 
Yes, from the beginning, when I started sales at Starr FM, it wasn’t easy, because I came in raw, not knowing anything about sales, haven’t done sales in my life before, and here I am competing with the strikers for clients. But with determination and pep talks from a few good friends I sailed through...But I would say it wasn’t easy.

HOW DIFFICULT IS YOUR WORK AS A SALES EXECUTIVE 
It’s very difficult, to convince someone to advertise is not an easy thing, and with the day-to-day hassle and competition is hovering around your neck, and you need to meet your target and all and all doesn’t make it easy, I would say you need to have a passion for the job in order to excel or find it interesting, but let me also say that it’s very rewarding. Wouldn’t trade it for anything, for now I am loving what I do.

HOW DID YOU FEEL THE FIRST TIME A CLIENT TURNED YOU DOWN? 
My world came crushing. I remember very well. I cried, I was broken, I took it personal, trust me, it didn’t go down well with me at all. Because I just didn’t believe I have been turned down. But with time I grew a tougher skin and I learnt that rejection was all part of the selling process, you don’t need to give up, rather the real work begins when you are turned down, and that is why I am a sales person.

HOW DOES IT FEEL LIKE SCOUTING FOR BUSINESS DEALS? 
It’s very difficult I must say, one needs to be out most of the time and must have a lot of links as well, then also you need to search on the internet too, don’t forget that the businesses you are scouting for, competition is also out there doing same, so you need to keep your ears on the ground and it’s time consuming as well.

Ruby & Jane

WHAT DO YOU DO AT YOUR LEISURE TIME? 
I love to travel, I love sightseeing and visiting good restaurants, I love to sample good food and drinks. Basically I love to have fun if I am not working. It could be anything though, so far as I am happy, I am game.

YOU AND JANE ARE LIKE SISTERS, HOW DID YOU TWO MEET 
Jane is my PP - Personal Person - that is how I call her. We met in school and we just clicked. We complement each other as friends and sisters as well, Jane is a laid back chic, unlike me who is hot and bubbly, but trust me she is the best of girlfriend you can have, we have our down moments like typical gals would have, but we don’t display it in public. We have each other’s back and most importantly we both know where we coming from. 

So that bond is there. Like you rightly said, we are not just friends, we are sisters.
 

 

 

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